If you run a creative agency, attracting new clients can be quite the challenge—especially if your business has been around for some time and your client base is relatively established. Here are four proven ways to attract more clients, no matter what industry your company is in or how long it has existed. With these methods, you’ll be able to expand the reach of your agency in no time!
1) The Right People
The first step in getting clients is finding the right people. If you’re an agency, this means finding your ideal client. This might sound more difficult than it actually is. When you find a business that shares your values, aligns with your interests, and meshes well with your other clients- then you’ve found the right one. It’s not enough to only have a great product or service. You have to find the right people who will be interested in what you offer and spread the word about it too!
2) Value Proposition Statement
At XYZ INC, we know how hard it can be to gain new clients in today’s competitive business environment. That is why we have created a list of the top four ways that creative agencies can get clients on board and start generating revenue.
3) The Contract
In order to prepare yourself and your agency for the contract process, it is important to have a well-defined agreement with your client. This way, both parties know what is expected of them and when.
4) White Hat SEO
SEO is an important aspect of getting clients for your creative agency. Although it can be difficult and time-consuming, there are many white hat SEO tactics that you can utilize in order to get more clients. One way is creating lists of recommended blogs in your niche and then emailing them to the owners or editors with a link back to your website. This is a great way because bloggers are always looking for new content and will likely post the list you sent them.